With a plethora of new music being released each week and more rappers than ever creating content, the internet can make or break an artist. It can be difficult to standout, and on top of creating sonically appealing, intriguing music, artists nowadays have to worry about their online image, fan engagement, and activity. Rappers who do all these things effectively can set themselves apart from other artists, while those who do it wrong clump themselves together with their rather unsuccessful peers.